When your document gets my “fix,” you get:
- Clarity: As a stylist, I strive to keep things “simple and direct.” Excitement comes in the ideas, not in fancy language or stylistic pyrotechnics.
- Energy: Too often, writing drags. Burdened by passive voice, meaningless adjectives, jargon, and undefined terms, the text forces the reader to work too hard. It’s also boring. And nobody wants boring.
- Synthesis: Professionals shine by mastering complex ideas and processes. That mastery should also appear in documents. You need documents that follow Einstein’s rule: “Everything should be made as simple as possible, but no simpler.”
- Speed: When you’re on deadline, you need me to be on deadline. You don’t have the time to chase down your writing colleague. You need action.
- Accuracy: Every piece of information in a document has to be accurate. The more complex the topic, the more important is sweating the details.
Think of this as your basic checklist for writing. Stay away from people who cannot deliver on each of these essential needs.
I can deliver on each one. To get started, drop me a line.